How Sitewiz AI Identified a CRO Opportunity That Drove a 14% Lift in Affiliate Conversions for Couch.com

📍Company Overview
Couch.com helps consumers navigate the crowded furniture market by providing in-depth brand reviews and affiliate product links.
Website: couch.com
Industry: E-commerce, Affiliate Marketing
⚠️ The Challenge
Brand review pages were high-traffic and content-rich but too many users stopped short of clicking affiliate links. Despite deep engagement, visitors were stalling at the end of reviews. The call-to-action (“Shop Now”) buttons were buried, and users had no clear path from brand trust to product discovery.
🤖 The AI Insight
“Users are ready to explore products - give them a visual, scrollable carousel to bridge brand research with action.”

Sitewiz AI autonomously analyzed hundreds of session recordings and behavioral patterns. It detected that 80% of users who reached brand review pages interacted with at least three content sections - a clear signal of intent.

But many then bounced without clicking. The AI spotted scroll depth pauses, repetitive engagement patterns, and mismatched CTA placement.

It concluded that users were primed to explore products, but the site structure didn’t guide them there. Without prompts or heuristics,

Sitewiz generated a direct recommendation: “Add a featured product carousel mid-page to align with user intent and increase affiliate click-throughs.”
🔍 Why It’s Different
1. Observed patterns across real session recordings, not heatmaps or dashboards alone

2. Linked UX gaps to monetization friction, not just engagement stats

3. Generated code, visuals, and prioritization - ready for implementation in days, not weeks
📈 Results
+18% increase in click-through rate on brand review pages with carousels

+14% increase in affiliate conversions site-wide, despite expected drop-off from added product exploration steps

✅ Rolled out across thousands of product listings shortly after initial success

✅ Fully implemented without analyst hours or design lift - Sitewiz delivered the insight, rationale, visuals, and code
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